Logo Redesign

A little over a month ago I shared with you all my plans for a complete brand redesign (If you didn’t get a chance you can check out my Branding blog post). I wanted to go into a little more detail on why I decided to update my logo and really how important it is to your business. But, before I jump into my branding changes, I want to look at another popular company and show why your logo really should be a solid representation of your business. Growing up, I remember the very first computer we had was an
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Branding

In my down time over the past few weeks (which essentially means after midnight), I’ve been working on re-branding myself. I’m looking to revamp pretty much everything. I think the only thing that won’t get an overhaul at the moment is the blog (probably just some minor color changes here and there). The main portfolio website will be changed to a completely new template hopefully making it a lot easier to navigate. Some of my promotional materials will be updated as well. I’m looking at keeping the same format for my business cards but updating it with new imagery, the
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Print Portfolios: Do I Need One?

It’s true. I’ve heard this digital craze is really catching on and this interwebs thing is really going to make it. Every which way we turn, some new medium is going digital. Our photos can be shared across the world in a matter of seconds, magazines and books can be read on digital devices, and music basically lives and breaths in the digital world. But, with all these advances, you may ask yourself, “Do I really need a print portfolio?” And the answer is a resounding YES! Well, let me rephrase that. If any of you are in the position
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The iPad and Photography

I have to admit, the day that the Apple iPad was announced, I wasn’t too excited about the product. Hype over several months leading up to the release had only fueled the fire of what the new Mac Tablet was going to be able to do. And I think for that very reason, many people were turned off by the “Giant iPod Touch”. People hoped it would do this and it would do that and it fell short of the many lavish expectations that were out there. I wanted something even more portable than my Macbook Pro that I could
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It’s not about what you know…

Or as a matter of fact, it’s not about who you know either. My photography mentor, David Loveall, taught me this simple concept from day one. It’s not about what you know, or who you know, it’s about who knows you. This simple phrase has left a lasting impact on me. It doesn’t matter if what creative field you are in (or even not in a creative field at all), it’s about working the contacts you know and making your name be heard. Essentially, it’s the basic key of Marketing. Getting your name out to important people so when the
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Cannon Beach

I had a chance to head up to the Northern Oregon Coast to a spot that I’ve been looking forward to shooting for a long time. To say the least, I’m not completely happy with the images I came out with but it was nice to recharge the batteries for a few days out at the coast. These are the famous Haystack Rocks and I was hoping to get a little better sunset but you work with what you are given. It’s pretty much a traditional shot you’d see if you’d type “Haystack Rocks” into google; a colorful background with
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