Reebok ZQuick Campaign

Last summer I was contacted by a local agency to work on a project for Reebok. It’s been a long wait but I’m incredibly excited to finally be able to share this project with all of you! The basic concept for the shoot was that these two are out for a run at dusk in a city and taking advantage of the shoes that were made to plant and cut and dodge obstacles. In order to make that vision happen, we had to work some pretty odd hours on the project.

The shoot started at around 5:00 PM. My crew and I put together as mobile of a station as possible so that we could jump from one location to another as quickly as possible. Because it was beginning of summer we had to take advantage of the shaded areas at the start of the shoot so we could pull off the darker lighting needed for the shoot (if you are interested in the technical details I’ve written about it below). We hit about 4 or 5 locations that evening before wrapping around 10:00 or 11:00 PM. But, the shoot wasn’t over…

I ran home and started backing up files and getting the batteries recharged to the packs that we were using. After getting all of that done I was able to get about 2 or 3 hours of sleep before having to get back out to meet the team at 4:00 AM. We hit a couple more locations but before you knew it the sun was coming up and we had to call it a wrap. It was one of those shoots where at the end of the day (which happened to be around 7:30 AM) everybody was exhausted but we knew it was totally worth it.


 

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A huge thanks goes out to everyone who was a part of the team who helped make this happen!

Creative Agency: Fiction

Models: Ryan K and Lisa C from Sports and Lifestyle Unlimited

HMA/Stylist: Destiny Taylor

Crew: Joseph Eastburn and Dustin Boyersmith


Technical Details: I’m sure some of you are interested in knowing a little more about the technical side of things for this project. In terms of gear I shot everything with my D810 (and most likely the 24-70mm). We also used a couple Broncolor Move packs which are some of my favorite lights to use. Broncolor does an amazing job with flash duration (which you’ll hear more about in a second) and these packs are super mobile which is exactly what we needed for this shoot. If I won the lottery, I’d buy a couple of them. But, for now, I’ll stick to renting!

The biggest challenge we had for this shoot was managing the flash duration but having enough power to maintain a greater depth of field. The day before the shoot we went out and tested the lights a bit so we could at least have a starting point. It really became a balance of ISO, Aperture and Flash Duration/Lighting Power. And really, it became more about deciding how grainy we were willing to go because once we knew how far we could push the Move packs it was all about the ISO and Aperture. The other advantage we knew we had was that the Nikon cameras have great dynamic range so for the most part we shot underexposed to keep the ISO lower and knew we’d be able to push the images in post.

That’s at least a quick rundown of the technical side of things but feel free to ask any questions if you want to know more!


This was just the first of a couple Reebok shoots last year. I’m really excited to be able to share the rest of the projects with you once they are published! I also have some new work from a trip down to LA last month that I’ll be able to share with all of you over the next couple of weeks! Stay tuned and hopefully everyone’s year is off to a great start!

– Z

 

 

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