It’s been a whirlwind of a week. This whole season the marketing team at the University of Oregon and I knew that there was a really good chance that Marcus Mariota would be up for the Heisman Trophy but it’s still something that we couldn’t plan for. It isn’t really until the Conference Championships have been played that things become clear as to who is going to be up for which awards. Because of this, the last week we’ve been in a frenzy trying to put assets together for a mini Heisman Campaign which is now just one day away from being awarded in NYC.
To go back a little bit, I’ve had the incredible opportunity to work with Marcus on two occasions. Both times he was super easy going and one of the nicest people I’ve ever met. He never had a bad attitude even when I said, “Let’s just take one more” over and over again. Some of the images of Marcus are some of the favorites in my portfolio. It always makes my job a lot easier when you have someone who is willing to work with you until you get “the shot”.
So, when the University reached out to me to work on a special project for the Heisman Campaign I was totally on board. The big challenge was time. We really only had a day to come up with a concept and then I had a couple days to execute because we were so close to the Award Ceremony.
The process involved me running around the New York City trying to get some background plates for a last minute composite. Due to the weather, I really only had two days to get the shot so I was up early in the mornings running around the city trying to get the perfect shot to show that Marcus Mariota has arrived (sorry, pun intended). I scrambled around Manhattan and Brooklyn trying to get a shot without any people or cars (which at times felt practically impossible). We finally came to the conclusion that Marcus should look as if he’s walking into the city from the Brooklyn Bridge with the city lights ahead. The last day before the weather was supposed to turn I went out at 5am and was able to get the perfect background plate for our composite:
However, this is really just the first part of the project. What’s really exciting is what happens next. Tomorrow the 2014 Heisman Award Winner will be announced and based on a lot of opinions it’s going to be Marcus Mariota. The second half of this project involves me following Marcus around and documenting before, during and after the Heisman Ceremony. I’ll be following him around as he shows up into the city and prepares for the ceremony. I can’t describe how excited I am to be working on this amazing project. I hope I’ll be able to do it again at some point but the fact of the matter is this is a super rare opportunity. I’m super thankful (and excited) to be working as a part of the University of Oregon’s team on this.
If you aren’t following me already on social this would be a good time to start. I’m going to try to keep updates via Instagram, Twitter, and Facebook as much as possible throughout the process. Hopefully, tomorrow night, Marcus Mariota will become the 78th person to win the Heisman Trophy and the 1st for the University of Oregon. With all of that said, cross your fingers and good luck Marcus! Lots of good stuff to come!
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