2010 UO Track & Field Campaign

For the past couple of months, I’ve been involved with the University of Oregon Track and Field team producing some awesome photos for them to use for marketing the 2010 NCAA Championships. I shot a variety of photos that they’ve gone and used for billboards, banners, posters and various other media all over Eugene. Unfortunately, those of you who don’t live in Eugene (unless you’ve visited in the last couple of weeks) haven’t had a chance to see the end product. Well, I’ve posted a good majority of the images on www.zachancell.com and I encourage you to go check them out. Here’s a little preview at the poster that was created from my photos:

*NOTE: The photo above and all the photos from this project on my website were created though a collaborative process between the University of Oregon Athletic Department, Tyler James at Oslund Design and myself. I did not design the logo or do any of the extra additives. I shot the photos and did the post production for the images, nothing else.*

I’m happy with the outcome of the photos but I think the key thing is always being able to look back and ask yourself what you could have done better. Each and every photo shoot is an opportunity for growth and learning but you have to allow it to happen. One major thing I learned from this photo shoot is never forget to bring a flashlight. It’s a tip I picked up a while ago but it’s a huge life saver if you don’t have modeling lights. In the dark, it’s hard for the camera to focus and it’ll hunt from one end of the spectrum to the other and you’ll just end up with out of focus images. Next time, bring a flash light a long and have the subject shine it on their face. Use your camera to lock onto the subject and then remove the flash light. Now, at least you’ll have a sharp images and that’s always a good start to an image.

Sorry for the long delay in posts, it’s been one of those weeks. School is winding down (for good) and I’m trying to figure out what the next step is. It’s a complicated time where I’m trying to figure out career opportunities, possible internships, and just trying to figure out where I’m going to live (but I’m pretty sure I have that figured out). But, with that said, posts will probably be sporadic due to the factors that I just listed. I hope that you will all stick with me during this period of transition because I’ll still be posting as often as I can (and posting new photos for a change!).

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